The power of the subconscious

I was walking past an office building the other day and I noticed three men standing outside the building puffing on their cigarettes. What amazed me was that it was an insurance office and I could not help but think that these men who worked in the insurance industry must be aware of the statistics about smokers. I know that if you are a smoker; your insurance policy will have a loading on it and it will cost you more than a non-smoker.

So why would anyone who understands the frightening statistics about the health hazards of smoking continue to smoke?

I put it down to a number of different reasons including nicotine addiction, but the one that stands out for me is the power of the subconscious mind.

We now know that over 90% of what we do is governed by our subconscious mind. Yes, if you didn’t know that read it again. Over 90% of what you do is controlled by your subconscious. The beauty of it is that you can decide with your conscious mind, that you want to change a habit. The reality is that if you do not have the subconscious on your side you will not achieve it. I guess, it is like your conscious mind is the captain of the ship and the crew is the subconscious. The captain can give the orders, but if the crew don’t carry them out, it will not happen.

With that in mind it is important to ask how could anyone use their subconscious to help and assist them. There are numerous Cd’s, books and videos on this subject and the simplest would have to be through meditation. When in a relaxed state a persons subconscious mind is more open and able to accessed with new information that creates new neural pathways (new habits). Our old habits (old neural pathways) can be changed.

Another very effective way is to use a Life Coach. A good Life Coach will help and assist you to see where you are in life, then look at where you want to go in life and close that gap and get you there in a relatively short space of time, which includes getting rid of old bad habits. A good life Coach will be skilled in relating to your subconscious mind so that the changes you want and need to make happen; quickly and effectively.

For more information on this intriguing subject please feel free to email me at or leave a comment on this site.