Old Paradigms

It always amazes me how we get stuck in old ways of thinking, because that’s what we have been told.

A beauty is “Get a real job, work hard and you will be fine.” What a load of cobblers. I know thousands of people who have done just that, who are still working in their ‘real job’ getting nowhere fast.

What happened to ‘work smart, not hard?’ That’s for me! So, how do we work smart, you might ask. Just have a look at many wealthy people and tell me if you see them working hard. Do you know why they are taking it easy? Because they are employing two very important principles in their lives; and they are – Leverage and Residual income.

Leverage is described as –  ‘the use of a small initial investment, credit, or borrowed funds to gain a very high return in relation to one’s investment, to control a much larger investment, or to reduce one’s own liability for any loss.  In other words you improve your speculative capacity and increase the rate of return from an investment.

You can leverage money, time or people. The truth is that the average Joe Blow does not have a lump sum of money to use as leverage or a business where he can leverage human resources. So that leaves time. Again the average person cannot leverage ‘time’ because there are only 24 hours in the day and unless you employ others and sell their ‘time’ at a profit you are back to square one.

‘Residual Income’ is when you get paid over and over again for doing a job once. Take an author or recording artist as an example. They write a book or record a song and get paid for years and years and years. So how does anyone create residual income easily without writing a book or recording a song?

So what is the answer? I know what it is and how it is done with a very small investment. I am happy to share the information with you. Just email: bertram@bertramdaniel.com or check out http://itsabreeze.acnrep.com